Doctoral summer school 2014

IFITT Doctoral Summer School: Pushing forward

University of Eastern Finland & Haaga-Helia University of Applied Sciences, Helsinki, Finland

June, 5th-8th 2014

Chairs: Juho Pesonen and Anastasia Mariussen
Research Chairs: Cody Morris Paris, Carlos Lamsfus and Sofia Reino
Host: Antti Honkanen, Centre for Tourism Studies & Jarmo Ritalahti, Haaga-Helia
Social Programme: Juho Pesonen


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The second edition of the IFITT Doctoral Summer School aims at bringing together the future eTourism researchers for a two days unconventional event/workshop on the eTourism topic.

The IFITT Doctoral Summer School is a unique platform for knowledge and idea exchange in the field of Travel and Tourism technologies. The summer school will provide inspirational and practical insights on the actual and future technological trends. Early-career researchers, both at Master’s and Doctoral level, will familiarize themselves with various research methodologies and will be introduced to the world of academic publishing. Parallel sessions will help in sharing and discussing research ideas, as well as provide participants with valuable and topic-specific feedback.


Thursday 5/06: Arrival day
12.00-13.00 Registration: Haaga-Helia Pasila Campus lobby
13.00-13.15 Welcome, Multipurpose classroom 8202
13.15-14.30 Speed dating: meet the people
14.30-16.00 WORKSHOP: Improving presentation skills: what makes a good scientific presentation? Summer School chairs.
16.00-17.00 DISCUSSION: Experiences from the phd process: what have we learned? Summer School chairs.
20.00-late Dinner at Putte’s Bar and Pizza, address Kalevankatu 6, 00100 Helsinki

Friday 6/06: Summer School
8.30-9.00 Registration
9.00-10.00 KEYNOTE: How should I promote my own research? Professor Michael Thelwall, University of Wolverhampton
10.00-11.30 WORKSHOP: Experiences from qualitative research. Salla Jokela, Ph.D., University of Helsinki
10.00-11.30 WORKSHOP: Structural equation modeling, Professor Antti Honkanen, UEF
11.30-12.30 ONLINE KEYNOTE: Doing a PhD in eTourism: opportunities, challenges, and responsibilities. Professor Lorenzo Cantoni, IFITT President, USI
12.30-13.30 Lunch at Amica Pääraide
13.30-14.30 How to apply for project funding and scholarships. Tips, tricks and resources. Saija Miina, UEF
14.30-15.00 Coffee
15.00-16.00 WORKSHOP: Automated sentiment analysis and automated data gathering from Twitter. Professor Mike Thelwall, University of Wolverhampton
16.00-17.30 WORKSHOP: How to write a story in an academic journal paper. Professor Dimitrios Buhalis,Bournemouth University
20.00-Late Dinner at Konstan Möljä, address Hietalahdenkatu 15, 00180 Helsinki

Saturday 7/06: Summer School
8.30-9.00 Registration
9.00-10.00 Publishing in academic journals for a phd student. Professor Christian Laesser, University of St. Gallen
10.00-12.00 Student presentations
10.00-10.30 Susanna Fabricius: The Power of Social Media in Travel Context – Analyzing travelers Behavior from the cross – cultural perspective
10.30-11.00 Johanna Heinonen: Emotions behind a successful service strategy in social media – Social media perceptions on Finnish tourism sector
11.00-11.30  Federica Palumbo: Consumer acceptance of mobile tourism application
11.30-12.00 Niels Lund: Storytelling in mediating tourism experiences in social media
12.00-13.00 Lunch at Haaga-Helia Bistro
13.00-13.30 Student presentations
13.00-13.30 Giang Quach: Positioning Vietnam as a Tourism Destination
13.30-14.30 Project presentations and idea discussion. Possiblity to present your other research ideas and network around them.
14.30-15.00 Coffee 15.00-16.00 IFITT NextGen Workshop: how do we push forward?
16.00-16.30 Conference closing
20.00-Late Dinner at Restaurant Himshikhar, address Siltasaarenkatu 3

Sunday 8/06: IFITT Finland destination workshop Location: Pajasali, Suomenlinna Fortress, Helsinki
8.30-9.00 Registration and coffee
9.00-9.15 Welcome. Juho Pesonen, UEF, IFITT Finland president and Petteri Takkula, Development manager, The Governing Body of Suomenlinna
9.15-10.00 eTourismCurriculum Finland: e-business skills in tourism. Juho Pesonen, UEF
10.00-11.00 eTourism futures and destination competitiveness. Professor Dimitrios Buhalis, Bournemouth University
11.00-12.00 St. Gallen Model for Destination Management. Professor Christian Laesser, University of St. Gallen

12.00-13.00 Panel: Using ICTs in destination management and marketing now and in the future. – Juho Pesonen, University of Eastern Finland – Dimitrios Buhalis, Bournemouth University – Christian Laesser, University of St. Gallen – Anna Leikkari, Editor-in-Chief, – Petteri Takkula, Development manager, The Governing Body of Suomenlinna.

Please, download here the biographies of  IFITT summer school speakers.

In order to present their work participants will have to submit a short abstract (from 500 to 800 words – See call for abstracts for details). All the submitted abstracts will be reviewed and commented by the research chairs.

Study credits Those participating in the seminar by submitting an abstracts and giving an oral presentation will have the possibility to complete a special four study credits (4 ECTS) eTourism themed course. Those students who are not members of the University of Eastern Finland or Finnish University Network for Tourism Studies can get a certificate for completing the course, but need to confirm from their supervisors if their own universities can give them the study credits based on the certificate. UEF cannot give study credits to students from other universities directly. The completion of the course will require the students to submit an abstract to the summer school and give an oral presentation. The student also have to write a learning diary and do a course assignment. The course is graded pass/fail. If you are interested in getting the certificate please contact Juho Pesonen by email juho.pesonen[at]

Time Schedule Submission closes: April 27th, 2014 Acceptance: April 25th, 2014 Registration: April 5th – May 30th, 2014: Summer School: 5-8 June, 2014

Cost 45 euro for IFITT members 150 euro for non members Single day registration 80€ non members & 30 € IFITT members.

Full conference registration will include lunch and dinner on Friday and Saturday as well as coffee breaks. Single day registration includes lunch, dinner and coffee breaks either on Friday or Saturday. IFITT Finland event on Sunday will have a separate registration, but is free for all Summer School participants.

Information Juho Pesonen: juho.pesonen[at]

Please, check a transportation, accommodation and travelling guide or visit destination information:

Please, check IFITT Summer School restaurants’ guide.

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