EIFMeT eTourism Masterclass 2021

IFITT is delighted to announce that the European IFITT MasterClass on eTourism (EIFMeT) continues in 2021 in Finland!

When and where?


The University of Eastern Finland and Haaga-Helia University of Applied Sciences together with Eberswalde University for Sustainable Development will arrange the fourth EIFMeT on

6-10 September 2021 in Helsinki.

What is EIFMeT?


The MasterClass is organized as a hybrid event and supports both physical as well as online participation. The speakers and participants attend the event either online or in Helsinki. The event is designed for master-level students and industry members in the tourism and hospitality fields. 

All students have a possibility to complete 2, 3, or 5 ECTS credits connected to the MasterClass. The students need to answer an online quiz after the event. The quiz contains questions regarding materials provided by the speakers (3ECTS) and the lessons learned during the week (2 ECTS). All students will receive a pdf certificate with the number of ECTS they have completed and the grade. All students are responsible for checking with their programme managers if the credits can be included in their degrees. 



EIFMeT 2021 focuses on the transformative power of technology: equality and recovery. We have speakers and lecturers from all over the world contributing to the event. Each day of the event includes lectures, workshop, and industry speaker. A detailed schedule will be released soon.



Professor Claudia Brözel, University of Eberswalde
Head of eTourism Research Juho Pesonen, University of Eastern Finland
Professor Katerina Volchek, Deggendorf Institute of Technology
Senior Lecturer Anyu Liu, University of Surrey
Anke Hsu, Customer Experience Officer, InteRES GmbH and Blockchain Researcher
Assistant Professor Seden Doğan, Ondokuz Mayis Üniversitesi
Lecturer Kasha Minor, Cardiff Metropolitan University
Principal lecturer Miquel Alimbau Comas, Haaga-Helia
Principal lecturer Jarmo Ritalahti, Haaga-Helia
Senior Advisor Jukka Punamäki, City of Helsinki
Entrepreneur Hannu Medina, We Speak Gay
SVP, Research and Director, SHARE Center, Steve Hood

Tentative Schedule


Time Monday, 6 Sept Tuesday 7 Sept Wednesday 8 Sept. Thursday 9 Sept Friday 10 Sept


Lecture 1

Welcome and introduction

 Anthropomorphism and gender in automation

by Seden Dogan

 Travel mobile app accessibility for visually impaired people

by Kasha Minor

Jarmo Ritalahti+Miquel Alimbau Comas

Blockchain and the promise of decentralization

by Anke Hsu


Lecture 2

 Decent work in tourism automation

by Aarni Tuomi

eVoices of Unheard

by Alessandro Inversini

Equality in personalization

by Katerina Volchek

Jarmo Ritalahti+Miquel Alimbau Comas

Social Entrepreneurship & Technology: an enabler for transformative development in tourist areas

by Claudia Brözel





Industry guest

Inclusion in tourism

by Hannu Medina

Equality in tourism recovery

by Steve Hood

Helsinki as a Smart Tourism Destination

by Jukka Punamäki


Blockchain in the real world



Networking workshop

Big data application in tourism

by Anyu Liu

Equality Innovations Workshop

by Juho Pesonen & Johanna Heinonen

Aviation workshop

Discussion & Workshop: Blockchain and Social Entrepreneurship – connecting purpose and technology 

by Claudia Brözel & Anke Hsu

Evening activity TBD TBD TBD TBD TBD

All times are EET (CET+1)

Please note the schedule is tentative and might change during summer 2021.

After the event, there will be one exam date: September 16th. The link to the exam will be sent out to all registered participants. The exam opens at 14:00 (CET+1) and is open for five hours. Students will complete the exam on their own computers with all the course materials available for them. There will be no second chance to do the exam. All exams will be graded and 2, 3 or 5 ECTS with a grade from 0 (fail) to 5(excellent) and certifications for completions sent out to the students. 


  • Enrolled students: FREE
  • Alumni (without IFITT Membership) until 2 years after graduation: 50€
  • IFITT Members: FREE
  • Industry professionals (without IFITT Membership): 200€/week



Registration deadline 29.8.2021

For any questions please contact us at [email protected]


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