ONLINE EIFMeT Masterclass 2020

European IFITT Masterclass on eTourism

Join Online European IFITT Masterclass on e-Tourism 2020 worldwide!

EIFMeT In 4 Points: see you in September!

  • Specialized topics of e-Tourism are taught in the form of an interdisciplinary one-week block, offering, both, lectures, lab-based workshopsand seminar-based discussions
  • After course completion, participants receive a special IFITT-EIFMeT certificate
  • The EIFMeT is calculated with Credits (3 ECTS), which master students can typically apply at their universities for internal approval to their curriculum
  • Every day a special topic and lecturer with input on his/her current research and workshop
  • This year EIFMeT is run as a fully online event.


Course Dates: 14-18 September 2020

Monday 14/09/2020
Welcome by Elisabeth Minnemann
President of the Executive Board
Breda University of Applied Sciences, The Netherlands
Welcome by IFITT President Dr. Zheng “Phil” Xiang 
Department of Hospitality and Tourism Management
Virginia Tech, USA
Digital touchpoints in the customer journey
By Dr. Jessika Weber-Sabil & Rob Simons MSc
Breda University of Applied Sciences, The Netherlands
*Incl. a visit to the Breda University state of the art Experience Lab.
Reflections on the PhD journey in the IFITT community 
By PhD candidate Emanuele Mele, MSc
Tuesday 15/09/2020
Sustainability Marketing
Prof. Xavier Font. School of Hospitality and Tourism Management,
University of Surrey, UK
Impact of Digitalization on the Development of Sustainable Tourism
Prof. Dr. Claudia Brözel
University of Sustainable Development Eberswalde, Germany
Wednesday 16/09/2020
Network analysis in Tourism Systems
Prof. Dr. Rodolfo Baggio, FRGS,
Bocconi University, Milan, Italy
Thursday 17/09/2020
Exploring the Role of Tourism in Contemporary Society
Professor of Technology in Society
Dr. Caroline Scarles, University of Surrey, UK
Friday 18/09/2020
Destination Marketing Organizations in the Smart Tourism Era
Dr. Juho Pesonen,
Turku School of Economics at the University of Turku, Finland
Closing by Jos van der Sterren
Director Academy for Tourism, Breda
University of Applied Sciences, The Netherlands


Application Details and Registration Fees :

Application for EIFMeT2020 is closed. Looking forward to seeing the registered participants in September!

Application details for EIFMeT2021 are coming soon!

Contact details:

Jessika Weber: [email protected]

Rob Simons: [email protected]


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